The Pivot Principle for Entrepreneurs?

5 mindset shifts every entrepreneur needs to pivot in business.

Have you ever dreamed of quitting your day job and starting your own business? Maybe you’ve taken the first steps and turned your dream into a reality.

Maybe you’ve experienced early successes but not enough that will allow you to quit the J-O-B. Or maybe your business hasn’t gotten its first win.

What do you do? I’ll get to that in a second. But first…

Congratulations! Give yourself a pat on the back. There are a lot of wannabee entrepreneurs who never take the first step.

So, you realize that things are not working out as you had planned.

Is it time to quit? No! Maybe it’s time to PIVOT.

Whether you’re a fan or not, if you’ve ever watched a basketball game, pivots happen all of the time. Basically, pivots are a way for a player with the ball to stop and change direction.

I’m not going to get into the rules of the game except to say this. When a player understands the fundamentals of basketball, pivoting is a natural way to gain an advantage, extend a play, and keep the ball moving.

Sometimes when a player pivots in basketball, it can lead to scoring points.

The same can be said when an entrepreneur pivots in business. Pivoting is simply a change in direction.

Don’t stress out. Pivoting is not the end of the world.

Learn to do it naturally, and you’ll have a smile on your face much like the character in the graphic for this story.

How does an entrepreneur pivot in business?

Please consider these 5 Mindset Shifts that makes pivoting easy.


Purpose to persist, regardless. This mindset shift is necessary if you’re going to navigate the uncertainties of entrepreneurship. It’s easy to give up. It’s more difficult to persist and press on. Purpose to keep on keeping on.


You’re one idea away from success. Trying to act on more than one idea at a time, is a recipe for paralysis. Take the time to brainstorm several ideas but then pick one and pivot in the direction that idea takes you.


When it becomes necessary to pivot, there will be a temptation to go with the idea that gets the quickest result. This will only work if that idea is in alignment with your values. Don’t sell out. Stay true to yourself.


With purposed intentions and an idea in alignment with your values, new opportunities will present themselves. Opportunities you probably never anticipated. But ONLY if you apply the 5th and final shift.

Take Action

Clarity comes with action. A new idea will do you no good if it is never acted on. With clarity, it will become apparent if this pivot is worth pursuing over the long haul.

Daily Doable

The beautiful thing about this process is that it can be repeated over and over. Stop, evaluate and pivot. But never give up.

Before I go, can I send you something? I’m Author, Storyteller, and Professional Pivoter, Tim Maudlin. When I need new ideas, I pull out my trusty ACRONYM template. It’s also the same tool I used to write this story.








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