“Why Do I Love Templates? Let me count the ways.”

I love templates because they are the Architecture of Content.

How stable would a house be without the proper foundation?

The great Teacher from Nazareth told us what would happen with a story about 2 houses, one built on rock, the other built on sand. Matthew 7:24-27

… a wise man who built his house on the rock: and the rain descended, the floods came, and the winds blew and beat on that house; and it did not fall, for it was founded on the rock.
…a foolish man who built his house on the sand: and the rain descended, the floods came, and the winds blew and beat on that house; and it fell. And great was its fall.

Templates are the architecture of content. They provide the solid foundation on which to build great content.

To illustrate, consider with me this architectural term – cornerstones. The cornerstone is the reference point for the entire structure. It determines the position of the entire structure.

Templates are the reference point for content. They determine the position you will take.

Ex. This column began with an architectural theme. That was the reference point on which the rest of this content is built.

Architecture of Content. Solid Foundation. Reference Point for Content.

Coming next: Trust the Process 🙂

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